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Deangelos Pizzeria Case Study

Family-owned and operated, D’Angelo Italian Market has been in the food preparation business for over 25 years. We currently have two retail locations: Tuscany Italian Specialty Foods in Jackson, NJ, and D’Angelo Italian Market in Princeton, NJ, which began operating in 2010. Each store features a retail grocery store, fresh produce, a pastry and bakery department, freshly baked breads, and daily-prepared cold and hot food from an extensive menu, providing a selection of 60 different items. D’Angelo Market also features an eat-in restaurant, pizzeria, and Barista service.
Catering services are available through both locations, for any size group and occasion. The five different menus provide selection, dietary specifications, portion control and pricing options. All food is prepared immediately before delivery to ensure freshness and quality, which are the cornerstone of value in our business.

D'Angelo Italian Market
35 Spring Street
Princeton, NJ 08542
www.dangelomarket.com
(609) 921-0404

Overview

Pizza Ranch is a pizza and chicken restaurant chain consisting of corporate and franchise locations. In 2007, Insight Marketing Design recommended and executed a complete re-branding to position the company for future growth.

Challenge

Pizza Ranch's locations had an identity crisis. They had grown without the benefit of formal brand guidelines and thus they lacked consistency between locations. As they moved into larger markets, lack of awareness and increased competition also reduced profitability.

Solution

Insight Marketing Design organized market research and then created a comprehensive re-branding program including a re-designed logo, musical signature, new architectural elements, exterior and interior signage, staff uniforms, fleet graphics, packaging and marketing program. The marketing program included broadcast, direct mail, newspaper ads, website and point of sale materials. Insight also created brand guidelines for the proper use of all materials.

Results

A comparison of stores that remodeled and rebranded, with stores that did not, showed as much as a 21% increase in sales over the same period.